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  • Article Share

    • Share a news story that is related to your business that you think your demographic would like, or that is important to them.

  • Blog Share

    • Share your latest blog post.

    • ICYMI blog share - share a past blog post.

  • Community

    • Share something that shows your connection to the area around you.

    • Shout out to a partner business, or your favorite local coffee shop that you stop at every morning.

    • You could also share an event you’re going to be a part of, or that you think is great for people to participate in.

  • Highlight

    • Write about what makes your company special and different from your competitors.

    • Do you use local produce in your food? Are you a member of an industry organization? Do you donate to charitable organizations?

  • Insider

    • Share a behind the scenes photo at your business.

    • It could be a picture of your products on shelves, an employee doing a part of their job, a picture from your stand-up staff meeting.

  • Offer

    • Share an offer with your audience.

    • It could be a 10% off coupon, a service or product that is on sale.

  • Product/Service

    • Share a product or service that your company offers. Link back to your website if you can, a relevant page if it’s available.

  • Question

    • Ask your audience a question, start a conversation, engage them.

    • This or that - share two pictures that are the same thing, but different - example: two kitchens, one that is dark, one that is light.

    • Open ended question - What’s your dream car? What’s the best advice you’ve ever gotten?

  • Quote

    • Create a graphic quote. Pick something that inspires you, or is related to your industry.

    • If you’re an electrician, a quote about the power of light. If you’re a bakery, a quote about sharing a dessert with friends.

  • Testimonial

    • Testimonials can come from anywhere, a card someone sent in, or something someone shared about your business online.

    • If it’s written, you can take a picture of it to share. If it’s digital, make a quick image of it to share.

  • W-I-P

    • What are you working on? Share pictures of a work-in-progress!

 

Email

  • Monthly email - include your latest blog, a service, business changes or updates

  • Send out your monthly status email and share it on social.